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Rer creative destruction of the German Economy: How the New World in the coming (http://www.ftd.de/karriere_management/karriere/:Kreative-Zerst% F6rer-the-German-Business-What-the-New-in -die-Welt-kommt/536311.html)
Lending: The fear of the Bankers before Gr� � nder (http://www.ftd.de/karriere_management/karriere/:Kreditvergabe-Die-Angst-des-Bankers-vor-dem-Gr FCnder/536466.html%)
Creative destruction � rer (1): Ralf D� � inghaus - The front man (http://www.ftd.de/karriere_management/karriere/:Kreative-Zerst% F6rer-1-Ralf-D% E4inghaus-Der-Frontmann/446069 . html)
Creative destruction � rer (2): Nicola Carbonari and Nikolas Deskovic - Click and Drive (http://www.ftd.de/karriere_management/karriere/:Kreative-Zerst% F6rer-2-Nicola Carbonari and Nikolas-Deskovic -Click-and-Drive/446479.html)
Material Collection: Start by clicking (http://www.ftd.de/karriere_management/management/:Materialsammlung-Startup-per-Klick/449644.html)
(�, �) collection of materials about what the network is performing (http://www.ftd.de/karriere_management/management/:Materialsammlung-Was-das-Netz-hergibt/445994.html)
Agenda Series: Germany's creative destruction rer (http://www.ftd.de/karriere_management/management/:Agenda-Serie-Deutschlands-kreative-Zerst F6rer/445610.html%)
Send this article now pending � ren
Graham Horton has barely finished the sentence, already first ideas are flying through space. From left: "intimit� � t." From right: "Small gifts." From front: "Shared Memories." A dozen managers and entrepreneurs are sitting in a H� � rsaal the Hasso Plattner Institute at the University of Potsdam and t� � fteln of new business ftsideen: time target three times 30 minutes, the coffee breaks at the FTD conference.
What the professionals Horton demanded, is actually a gadget. A Finger� � bung, but the company can help the case of innovation to escape. "Companies will, over time trả � ge and blind. Good ideas remain undetected," says Horton. The Briton is Professor f� � r computer science at the University of Magdeburg and Gr� � nder the company Zephram, a kind of midwifery practice f� � r ideas.
Zephrams customers are companies that expand its product range, or new applications for their products r looking for. And alone is no longer advancing. Just as the manufacturer of pipe joints used in hydraulic systems. Weltmarktf� Guide, yet. The patent awarded for the current product l� � UFT from now looking Zephram together with company technicians for ideas, as the competitive advantage could be k� �. "Simple, open questions conjure a lot of ideas," says Horton. And where l� � sst to build. � FTD conference "Creative destruction rer of the German Economy"
"Was f� � r k� � a service could love couples Bena � term?" Asks Horton in the round. The ideas are practical: "A coach at lovesickness, so something similar in the Dr. Sommer, Bravo '." Gela � chter. "A catering service, candlelight dinners in romantic parks organized." Eyebrow lift. "An Internet portal, in which lovers deposit can write what perfume of the partners may prefer and the one on the anniversary of the first kiss recalls." Nod in the round. The k� � what could be.
In the next break with the throws Horton Beamer word segments on the wall. Practitioners should they combine and thus inspiration: "education / subscription", "garden / Network", "Seniors / Poker examination" ... already entspinnen discussions about lifelong learning, the needs of mobility and Laubenpiepern t in old age. Such Kreativit� � tstechniken help blindness to � � berwinden, declare rt Horton. New ideas are emerging in the round - and will be discarded. A M� � belverleih? At high transport and storage costs. An Internet platform, the CEOs � chspartner discussions on specific topics? Do not really leaders.
Monday, July 6, 2009
A chance for the love - Financial Times Germany
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